Having a story to tell helps your commodity become a brand

Having a story to tell helps your commodity become a brand

UK Agriculture and Horticulture Development Board chief strategy officer Tom Hind told the recent Oxford Farming Conference that a growth opportunity exists for British producers who can talk about their food in a way which appeals to consumers. This is equally true for South African growers 

Benchmarking PR fees

Benchmarking PR fees

Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy. Many PR professionals bill a time-based fee which reflects how long a job should take to complete. Rightly, in my opinion, the more 

Please find me at www.BrianBerkman.com

I’ve moved my blog to www.BrianBerkman.com, Please join and follow my healthy-weight story there.