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Louise Marsland shares PR trends with PR-Net

2 May

Media and Marketing journalist Louise Marsland shared insights from her forthcoming PR and Social Communications Trend. report with PR-Net at the V&A Market Wharf. Click here to download her presentation.

Images from our two most recent PR-Net meetings.

24 Apr

Trendspotting, PR 2.0 with Rebecca Cronje

19 Mar

In recent years, the well-established practice of PR has performed a few major somersaults, so much so that some may not even recognise its modern self. Yet despite all its fancy footwork and digital diction, PR is, fundamentally at least, the same as it has always been: It develops and spreads a message to a set of key influencers on behalf of a client. What has changed however is the road travelled to get there.
Rebecca Cronje, Atmosphere Communication’s Head of Strategy shared key trends and experiences from a recent visit to three UK PR agencies and what it could spell for the local industry at PR-Net. Themes include the changing agency model, traditional’s role in a digital world, the increasing need for strategy, research, creativity and evaluation and the buzzword du jour, integration. If you’d like a copy of Rebecca Cronje’s PR Trends presentation emailed to you, please email me.